Privacy policy
Last updated: 21 October 2026
Who we are
This website is run by Peter McGinley, trading as MMC Trims (sole trader) ("we", "us"). We are the controller of the personal data described in this policy. Contact: hello@mmctrims.com (postal address available on request). For privacy requests, write to privacy@mmctrims.com.
What we collect, and why
| Data | Purpose | Lawful basis (UK GDPR) |
|---|---|---|
| Email address and any details you add when subscribing to the newsletter | Sending The MMC Trims Brief (free or paid edition) and related updates | Consent. You can withdraw at any time using the unsubscribe link |
| Name, company, role, contact details and answers you give in our enquiry, qualification or onboarding forms | Responding to your enquiry, assessing fit for Brand Approval Advisory or LinkedIn Visibility, and preparing proposals | Legitimate interests in responding to business enquiries, or steps at your request before entering a contract |
| Booking details (name, email, company, call notes) | Arranging and holding calls with Martin McGinley | Steps at your request before entering a contract |
| Client information, content approvals and correspondence | Delivering services you have contracted | Performance of a contract |
| Billing details (company, address, tax identifiers, payment records) | Invoicing, accounting and tax records | Legal obligation and performance of a contract |
| Technical data (IP address, browser, pages viewed) processed by our hosting provider | Running and securing the website | Legitimate interests in operating a secure website |
We do not sell personal data. We do not use it for automated decisions with legal or similarly significant effects. Our qualification form calculates a score to suggest a next step; a person reviews every Brand Approval Advisory enquiry.
Purchases of digital products and paid newsletter subscriptions
Digital products and paid newsletter subscriptions are sold by Lemon Squeezy, which acts as reseller and merchant of record. Lemon Squeezy processes your payment and billing data under its own privacy policy. It shares with us the details we need to deliver your purchase and give you access, such as your name, email address and order details.
Who we share data with
We use the following service providers, which process data on our behalf or, where stated, as independent controllers. [Confirm before launch.]
- Cloudflare: website hosting, security and email forwarding.
- Kit (ConvertKit): newsletter sending and subscriber management.
- Lemon Squeezy: merchant of record for products and paid subscriptions (independent controller for payment data).
- Stripe: payment processing for services, listings and sponsorships.
- Tally: enquiry, qualification and onboarding forms.
- Cal.com: call booking.
- Google Workspace or Gmail: email and lead records.
Some of these providers are based in, or process data in, the United States or other countries outside the UK. Where they do, we rely on safeguards recognised under UK law, such as the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Addendum to standard contractual clauses.
How long we keep data
- Newsletter subscribers: until you unsubscribe, then a suppression record so that we do not email you again.
- Enquiries that do not lead to work: up to 24 months from last contact.
- Client and billing records: six years after the end of the relevant financial year, for tax and accounting purposes.
Cookies
This website does not set advertising or tracking cookies. Our hosting provider may set strictly necessary security cookies. Embedded forms and booking tools (Tally, Cal.com) may set their own cookies when you use them.
Your rights
You have the right to access your personal data, to have it corrected or erased, to restrict or object to its use, to data portability, and to withdraw consent at any time. To exercise these rights, email privacy@mmctrims.com. We will respond within one month.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office: ico.org.uk/make-a-complaint. We would appreciate the chance to resolve your concern first.
Changes
We may update this policy. The date at the top shows when it was last changed.