We help trim suppliers earn their place on brands’ nominated lists, and keep it.
MMC Trims works with zip, button, snap and trim manufacturers who want approval from UK, EU and US apparel brands. We publish practical tools, provide done-for-you visibility, and offer direct advisory with our founder.
Martin McGinley
Martin McGinley is an International Apparel Growth & Brand Approval Consultant based in Chester, UK. He specialises in zipper, button and snap nomination, technical sales and quality control.
He was a director of SAB Europe Ltd, which represented SAB, the trims brand of Zhejiang Weixing, one of China’s largest button and zipper manufacturers. He has also worked with Prym, the German fastening specialist. He has delivered trim nominations and approvals with major retailers including Marks & Spencer, NEXT, ASOS and VF Corporation.
Martin writes the Brand Nomination Blueprint and Brand Approval Blueprint series on LinkedIn. Their central argument is that nomination is a layered process of internal alignment inside a brand, across technical, product, regional sourcing, compliance, merchandising and commercial teams. Success depends on internal advocacy, regional presence and structural positioning, not only on product, documents and price.
- Based inChester, United Kingdom
- SpecialismsZipper, button and snap nomination; technical sales; quality control
- Nominations delivered withMarks & Spencer, NEXT, ASOS, VF Corporation
- LinkedInuk.linkedin.com/in/mcginleymartin
No hidden commissions
MMC Trims is not affiliated with any trims manufacturer or brand. We do not take undisclosed commissions from suppliers or brands. Any success-linked fee is agreed in writing with the client.
Nothing we cannot prove
Every technical or compliance statement we publish, or help a client publish, is backed by evidence. Regulation content is checked against official sources and dated.
One supplier per category per brand
In Brand Approval Advisory and LinkedIn Visibility we work with one supplier per product category per target brand at any one time.
Start a conversation
Whether you are preparing for a first brand review or trying to turn an approval into orders, we would be glad to hear from you.